Bodwé teamed up with Organic to help solve two key challenges: Each of the brands’ websites suffer from a fragmented user experience, with inconsistent content management tools, back-end platforms, and outdated information creating a confusing and disjointed journey for visitors. Navigating the websites felt like a scavenger hunt, piecing together information across disparate platforms and encountering outdated content along the way. This incoherent patchwork hindered user engagement and undermined brand effectiveness.

The previous site experience felt disjointed and users were not able to find what they were looking for seamlessly. There wasn’t enough emphasis on the work Bodwé and the family of companies were doing that would help offer up credibility to potential clients, nor was there a dedicated space to view work and available job opportunities.

We streamlined and unified the experience across all five brands by defining hierarchy, core objectives, and functional requirements. We replaced outdated content and implemented the use of webflow with a templated approach to modernize the websites and unlock their full potential while working quickly and effectively. The templated approach we took ensured that there was a level of cohesion and familiarity across the brand sites, making browsing seamless.

With minimal existing brand guidelines to follow, we developed five distinct style guides that would give each brand it’s own strong identity while feeling like they belonged under one umbrella.