Palo Alto Networks, a decade-long growth leader in the cybersecurity market, found its rapid expansion and acquisitions creating inconsistencies in its brand expression and digital marketing. Facing a customer base of discerning digital experts, known for their skepticism towards traditional marketing and high expectations for online experiences, the company embarked on a complete digital transformation. The objective: solidify PAN's position as the cybersecurity leader and utilize content-driven journeys to convert skeptical B2B visitors into loyal clients.

In the face of of the industry’s rapid evolution, our ability to quickly adapt and showcase Palo Alto Network’s dynamic offerings became a key differentiator. We chose to leverage our storytelling and product expertise to elevate the brand perception and stay ahead of the curve.

To ensure a unified and clear online presence, we embarked on a comprehensive overhaul of our digital brand identity. This holistic redesign included the development of modular components and design templates, designed to improve consistency and agility in communication. We also reconciled content and information architecture, prioritizing user experience and discoverability. Finally, by formalizing testing and measurement practices, we established a framework for continuous improvement and data-driven decision-making, ensuring our digital presence evolves alongside our customers and the market.

As the work across the site grew, our designs grew with it. There was constant exploration and re-invention to offer up a best-in-class experience that felt relevant and impactful.

171% increase in site traffic and 321% increase in new site visitors